Word: jcdecaux
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...program runs smoothly. Every day trucks have to move bikes around to meet rush-hour demands, and a barge along the Seine serves as a floating bike-repair shop. "We conceived of this as a public-transportation system, so it operates as one," says Bernard Parisot, president of JCDecaux NA, the outdoor-advertising company that runs Vélib with the profits it makes from selling ads on bus shelters and billboards. To help keep impatience to a minimum, Vélib sends cell-phone alerts about which stations have bikes available. "It's a real revolution," says Parisot. So much...
...main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-ceo of JCDecaux North America. Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days...
...main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-CEO of JCDecaux North America. This month the Paris-based firm will place ads with 19-in. LCD screens in five Chicago bus shelters, allowing riders to watch a movie trailer...
Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want...
...chairman of Europe's top outdoor-ad firm, JCDecaux, he has led an aggressive U.S. expansion of his "street furniture" business, which provides cities with bus shelters and public toilets in exchange for ad rights to the structures. By December, JCDecaux will start blanketing Chicago with 2,000 bus shelters in a deal expected to generate $850 million in ad revenue over 20 years. The firm has a similar agreement in Los Angeles, and Decaux, 43, is offering 3,500 shelters to New York City...
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