Word: jcpenney
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...JCPenney at Queens Center mall in Elmhurst, N.Y., is decked out for the holidays. Nothing surprising there. But visit the second floor, and you'll find something quite unexpected sandwiched between women's coats and fine jewelry: a 3,100-sq.-ft. Sephora, the European retailer known for its hip beauty products. The boutique is a miniversion of a typical Sephora store, replete with fanciful makeup and pricey skin-care lines presented on accessible, self-service shelves...
...aren't just hanging holiday tinsel to get customers to fill up their Christmas stockings. By adding exclusive-to-them designer labels and partnering with upscale sellers, they are redeveloping the middle market, a segment once thought lost forever in the crush between the high and low end. "Both JCPenney and Kohl's have come to understand what their shoppers expect: great prices every day, ease of shopping and an exciting store," says Wendy Liebmann, founder of WSL Strategic Retail, a consultancy that publishes quarterly surveys on how Americans shop. "They're working hard to address the needs...
Penney and Kohl's, even with all their fine-tuning, stand to have a relatively merry Christmas. Indeed, sales at Kohl's stores that have been open at least a year--a key industry measurement--rose 3.7%. JCPenney reported a somewhat disappointing 1.4% increase (Wall Street was hoping for 3.7%), but its online sales rose 17.5% in November. And the portent for more good things to come is evident. Consider the results for the third quarter: Penney, which only a few years ago was in deep trouble, reported a 22.6% increase in net income, while Kohl's racked...
...both stores these days are looking to pull in more younger female customers. Walk into any newly remodeled JCPenney and behold a spiffy new map at the door to ease your shopping and a customer-service desk right at the entrance. Clothes are neatly grouped by lifestyle, trendy denim in one spot, work outfits in another. And they're labeled clearly, unlike in older stores. In early fall, Penney even sponsored the MTV Video Music Awards, running a series of live ads during the broadcast. It's a fairly radical move, given the store's uncool heritage...
...Court of St. James's. Mellon's lunch is the smallest of all the charmed circles: fewer than two dozen guests. Later that night the couple's schedule called for a dinner at the British embassy. On Monday the couple was to make their obligatory tour of JCPenney...