Word: jedi
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Dates: during 1990-1999
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...What you get in The Phantom Menace is a panoramic entertainment with several terrific set pieces of action, stalwart acting from the Brits (and some very raw work by the kids), a precise, luscious visual design, a multilevel climactic battle and a funeral pyre that echo Return of the Jedi, and a triumphal coda from the first Star Wars film (1977). All that, and a lot of talk...
Star Wars figures, with a price of less than $2, were a big sell for years, all the way through Return of the Jedi. Around the late '80s, the line began to die out, and Star Wars merchandise became fodder for liquidation stores and thrift shops--and wise collectors. The early '90s saw a wave of nostalgia for the Star Wars films, and the action figures, now no longer in general circulation, became a hot commodity. Dealers thrived until Kenner unveiled a second, brand-new Star Wars figure line in 1995. Cashing in on nostalgic fans and people excited...
...Star Wars figures, with a price of less than $2, were a big sell for years, all the way through Return of the Jedi. Around the late '80s, the line began to die out, and Star Wars merchandise became fodder for liquidation stores and thrift shops--and wise collectors. The early '90s saw a wave of nostalgia for the Star Wars films, and the action figures, now no longer in general circulation, became a hot commodity. Dealers thrived until Kenner unveiled a second, brand-new Star Wars figure line in 1995. Cashing in on nostalgic fans and people excited...
...characters that have become a part of our cultural identity: Luke Skywalker, Obi-Wan Kenobi, Darth Vader, etc. Star Wars reflects and explores several fundamental themes of human nature, including loyalty, honor, adherence to right and perseverance against wrong. After The Empire Strikes Back and Return of the Jedi, the Star Wars phenomenon continued to grow, and it is about to receive a fresh jolt of life with the release of the first chapter of the Prequel Trilogy, The Phantom Menace...
...hype preceding the release of the movie is almost unprecedented. The millions of fans who watched the original "Star Wars" trilogy unfold and the millions more who have discovered the series in the years since "Return of the Jedi" was released wait in heady anticipation for Episode I, the first of three "prequel movies." This anticipation has, in true consumer culture fashion, translated itself into a whirlwind of product advertisements and money-making promotions...