Word: jeep
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Dates: during 1950-1959
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Yelling, imploring, they held out their hands to touch him. Nervously, Nehru leaped from the car, made his way to an escorting Jeep, shouting for the people to make way. But his voice went unheard in the thunderous clamor, and Nehru characteristically put his chin in his hand and gazed stoically ahead. Downtown, the crowds were even stormier. WELCOME PRINCE OF PEACE, read a sign in Connaught Circus. Flowers by the pound flew at Ike until he was standing foot-deep in them, and the panting Secret Service men who had already been mauled by the mobs, began fielding...
...Toledo's Jeep-making Willys Motors surveyed the Brazilian market and with its distributors in Brazil organized Willys-Overland do Brasil, capitalized at $250,000, more than 50% from the U.S. mother firm, the rest from Brazilians. Now Willys do Brasil is South America's biggest carmaker (110,000 units scheduled for 1960), has a capitalization of $34 million, 55% owned by Brazilians, 35% by Willys of U.S., 10% by French investors. Half of its 6,000 Brazilian workers own shares, 95% of the Jeep parts are locally made, and Brazilians proudly call the product o Jipe Brasileiro...
KAISER moved into automaking, and Edgar again got a big job-running Kaiser-Frazer. But the auto industry proved too tough to crack. K.-F. lost about $52 million before it stopped making passenger cars. Edgar cut the loss by buying up the assets of Jeep-maker Willys-Overland, now Willys Motors, which last year contributed $6,848,000 in earnings to Kaiser Industries. In 1954 he moved West to take charge of the Kaiser empire, and Henry J. headed for Hawaii to build a new empire there, including his latest enthusiasm: a $350 million resort-residential city on East...
...lost the oval hole in the grille. Chrysler's Plymouth hit the showrooms with a new unitized-frame construction for its 24 models, pronounced tail fins, completely new body styling. Among the year's most unusual new models was Willys Motors' new four-cylinder Jeep Surrey, which has a brightly painted body, seats in candy-striped colors that match a vinyl-covered fringed top. The Surrey, priced at $1,650, is aimed chiefly at resort and vacation centers. Checker Motors Corp. this week brought out the Superba, a family version of its Checker taxi, with wide doors...
Dawn was still two hours away when the old man parked his Jeep and set off through the fields of wind-grass for the sea. On the rocky Massachusetts beach, he used a pebble to hone the three hooks hanging from a cigar-shaped yellow plug with a red nose. Then, peering out at the dark water from under his long-billed fisherman's cap, he began to cast. In gentle, precise rhythm, his rod whipped back and forth until he lifted a leathery thumb from the reel and the plug soared 190 ft. out into the Atlantic...