Word: jeep
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Dates: during 1960-1969
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Like Spam, Betty Grable and the big-band sound, the Jeep is a memorable symbol of World War II. Its endurance today has nothing to do with nostalgia. The Jeep was first in the field of four-wheel drive, go-anywhere sports vehicles, and it now holds 35% of that rapidly growing market. Last year 60,000 Jeeps were sold, despite competition from Ford's Bronco, General Motors' Blazer and International Harvester's Scout. Jeep owners have their own clubs, and they hold an annual 1,000-mile crosscountry race in Mexico. The race is going...
...inalienable rights of ex-Presidents, ex-generals and ex-ambassadors-and their ex-secretaries, ex-Jeep drivers and ex-valets-is the privilege of making public their diaries. The result, customarily, is to confront the reader with a literary chore roughly comparable to watching a three-hour slide show of his mother-in-law's latest trip through Navajo country...
...Harvard graduate, Arthur D. Stillman, and his companions, one American and two Laotians, were killed by a rocket fired into their jeep by Pathet Lao forces. Stillman was the deputy chief of International Voluntary Services in Laos--a volunteer aid organization that works under contract to the U.S. Agency for International Development in the country...
...came by foot or horseback last year, but the tribe has almost nothing in the way of handcrafted goods, restaurants or inns that might encourage visitors to leave their money behind. Moreover, the horses help to keep the tribe isolated. Efforts to put a cable car line or Jeep trail into Supai have been resisted by the Indians, who fear that their only reliable source of income will be destroyed...
...more spartan approach to motor camping is offered by some of the smaller companies, which together share about 9% of the recreational truck market. International Harvester and Kaiser Jeep sell rugged vehicles that can carry sleeping bags and campers into country so rough that it is beyond the reach of the trucks. In the future, this may become an important selling point because more accessible camping grounds are becoming as clotted as expressways on the Fourth of July...