Word: jeep
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Dates: during 1970-1979
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...Jeep's macho image
Brigitte Bardot adores hers. Pete Rose just bought ten of them, kept one for himself and gave nine as gifts. Object of their affections: the Jeep. World War II's workhorse has been transformed into a macho-chic machine that is leading the boom in the four-wheel-drive auto market...
...biggest fan is Gerald C. Meyers, 50, chairman of American Motors Corp., which bought manufacturing rights to the Jeep from Kaiser Industries in 1970. Though the company lost an estimated $65 million on its conventional cars for the fiscal year ended Sept. 30, AMC still posted a $36.7 million profit on sales of $2.6 billion. Most of that black ink comes from Jeeps...
...Temple." Accompanying him were an aide, a U.S. embassy official, eight newsmen and leftist attorneys Mark Lane and Charles Garry, who were representing the commune. From Georgetown, the capital, the party chartered two planes to reach a dirt airstrip 145 miles away. Then they rode 20 miles by jeep to the isolated, armed commune of some 1,100 fanatical members...
...organizing committee has certified Gunther Beer as the tournament's official beverage, and the American Motors Jeep as the official vehicle. The competition is slated to start right after Thanksgiving...