Word: jeep
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Dates: during 1980-1989
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Nonetheless, Duarte intended to drive up the rutted highway to La Palma, accompanied at most by a small contingent of aides, in his cocoa brown Jeep Cherokee. Even though his meeting might end in complete deadlock, El Salvador's first freely elected civilian President in 50 years was confident, as he told the U.N., that he could present the guerrillas with a "new reality." Said Duarte: "The Salvadoran people now have no doubt that subversive violence has lost its mystique and reason for existence." He backed his assertion with the offer of an amnesty if the guerrillas agreed...
...should prove a breezy reintroduction for this ex-Velvet into the Top-40. "High in the City" pays tribute to urban joys, while nonchalantly accepting accompanying hassles of the city streets. Here, notice Reed's funny, offhand delivery of lines like: "Hey, look they're setting fire to that jeep. There's not much you can keep...
Revived by falling gasoline prices, four-wheel-drive vehicles, including Jeeps and many trucks, have become the fastest-growing market segment. Jeep sales are up 108% in 1984. Says Joe Ricci, who operates dealerships in Florida, Illinois and Michigan: "It's become a cult car and status symbol." Not all of the cultists are men. Since the station wagon-shaped Jeep Cherokee was slimmed down, women have accounted for 30% of the sales...
...spending several weeks in the Sahara also proved to have its fringe benefits--Herzberg received two marriage proposals. After helping remove Herzberg's jeep from a ravine, one gentleman wanted Herzberg to repay the favor by marrying his sister...
Together, the Jeep, the Alliance and a new sister car, the Encore, are finally giving AMC a broader appeal. Previous offerings, like the gremlin-plagued Gremlin and the Pacer, consistently missed that target. The well-built Alliance is also countering the legacy of another AMC albatross: poor quality. Indeed, the company's total sales could rise from last year's $3.3 billion to $4 billion in 1984, a lofty height never attained...