Word: jeep
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Dates: during 2000-2009
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According to Walid, the two soldiers blindfolded and handcuffed him, dragged him to a jeep and drove away. All that his family would know about their missing son was that his shopping bags with meat and rice for that evening's dinner were found in the dusty road near an olive grove. Over the course of several days in April last year, the boy says he was moved from an army camp to a prison, where he was crammed into a cell with five other children, cursed at and humiliated by the guards and beaten by his interrogator until...
...what's his strategy? Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands--Chrysler, Jeep, Dodge and Mopar (which makes parts)--will be distinct business units responsible for profit and loss. He also reached deep into the ranks, bypassing the engineers and putting a younger, energetic generation of managers with marketing experience in charge of the brands. "That's a mirror image of what he did at Fiat," says a longtime...
...version of the turnaround--hard work, tough choices, heavy investment and a culture "where everyone is expected to lead"--he promised that "we can and will accomplish the same results here." Even if Fiat doesn't become the next Apple, everyone from the President to the survivors on the Jeep shop floor are hoping that he's right...
...Suppliers also hope that Fiat will transfer some of its well-honed diesel technology to Chrysler. Chrysler buys diesel engines for vehicles it sells in Europe, but it withdrew a diesel-powered Jeep Liberty from the U.S. market last year because the European-made engine didn't seem to meet the expectations of American consumers. Also, Chrysler needs a new diesel engine for export markets in Latin America and the Middle East...
...turnaround - hard work, tough choices, heavy investment and a culture "where everyone is expected to lead" - he promised that "we can and will accomplish the same results here." Even if Fiat doesn't become the next Apple, everyone from the President to the survivors on the Jeep shop floor are hoping that he's right...