Word: jeep
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Dates: during 2000-2009
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...what's his strategy? Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands - Chrysler, Jeep, Dodge and Mopar (which makes parts) - will be distinct business units responsible for profit and loss. He also reached deep into the ranks, bypassing the engineers and putting a younger, energetic generation of managers with marketing experience in charge of the brands. "That's a mirror image of what he did at Fiat," says a longtime...
...major studies that show oil still remains just beneath the surface in many parts of the Sound - close enough for animals to be affected by it. "The oil may not leak out in quantities that are immediately visible, but that doesn't mean it's not there," says Jeep Rice, a NOAA scientist who has led the studies. "We thought the cleanup would be a one-shot deal - but it's still lingering...
...There is still a small chance that Chrysler could be forced into liquidation. Creditors may be able to convince a judge that all parties involved would do better if Jeep could be sold to Toyota (TM) and Dodge to VW. If that were to happen, it would not necessarily mean many lost jobs. Any firm that buys a car company's assets still needs people to operate the assembly plants and design the cars. The jobs lost in liquidation might actually be fairly small...
...going to die. One or two of its brands may disappear but most of them have value. The cars may run on engines built by a Japanese car company and part of what is left of Chrysler may be operated by a firm headquartered in Germany. But, each new Jeep will still be a Jeep. The fact that it is the Jeep brand sells cars and trucks...
...Chrysler vehicles will get a dash of Fiat spice. A secretive visit by Fiat executives to Chrysler's design studio in Auburn Hills, Mich., last December convinced Fiat executives that Chrysler could still put some new zip into vehicles such as the Jeep Grand Cherokee. Even before the bailout, Chairman Robert Nardelli had decreed that the company, with help from A123, a battery maker, and General Electric would move ahead to develop electric vehicles with four times the fuel economy of Chrysler's traditional sedans and Jeeps. "We're not going back," Nardelli said...