Word: jeep
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...Michigan. Shortly before Sputnik, he got Carnegie to sponsor a study that eventually led to the new math. He persuaded James Bryant Conant to undertake his probing look at U.S. education. He sent out three-man "Jeep teams" to investigate Africa because even then he could see that "it was a sleeping giant-in four years everyone would be crying for African experts...
...jouncy, snub-nosed Jeep has been just plugging along. Developed by the old Willys-Overland Corp. for the U.S. War Department in 1940, the general purpose (hence, G.P. and finally Jeep) vehicle endeared itself to G.I.s and Army brass during World War II. "America's greatest contribution to modern warfare," General George C. Marshall grandiloquently called it. After the war, Willys found a still-brisk military demand for the Jeep, but ran into trouble on its passenger line, sold out to Kaiser...
Still equipped with its four-wheel drive, the Jeep appeals to the outdoors-minded (notable Jeepniks: Lyndon Johnson, Hubert Humphrey and Sargent Shriver), who rig it for such chores as plowing snow or use it for wheeling around a ranch. Recently, however, despite frequent refinements and the introduction of the station wagon and light-truck Jeeps, Kaiser's grip on the domestic market has been weakened by a couple of upstart Jeep-style sports models: International Harvester's Scout and Ford's Bronco. Moreover, the profit margin on sales to the military, still a large chunk...
...With its new line, Jeep is plunging into the expanding sports field against the Scout and the Bronco. Still using the antiquated Willys complex in Toledo, which looks more like a New England woolen mill than an auto plant, Kaiser has spent a modest $5,000,000 to tool up, is launching a quaint promotion campaign-"Holy Toledo, What a Car!"-that gets chuckles from Detroit's more sophisticated Big Three...
Called the Jeepster, a name appropriated from an early Willys model, it retains the familiar boxy design, but otherwise is a far cry from the vintage Jeep. Roadster, pickup truck and station-wagon versions (price: $2,300 to $4,000) are available, but the series' mainstay is a convertible featuring bucket seats, chrome spinner wheels, continental spare tire, and regular windows instead of isinglass curtains-plus such options as air conditioning, automatic transmission and power brakes...