Word: jeep
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...still vividly recalled by Henry J.'s son Edgar, 58, who shudders: "I don't want that to happen again." To make sure that it wouldn't, the Kaisers have since confined their automaking to one of the most durable vehicles ever produced: the limited-appeal Jeep. Now, Kaiser Jeep Corp. is cautiously looking to bigger markets. This month it unveils a jazzy new line that Edgar, as president of the parent Kaiser Industries Corp., hopes will put the Jeep more squarely into the black and out onto the nation's highways...
...instantly recognized in at least 10 million American homes. Launched over three years ago by Hassenfeld Bros, of Pawtucket, R.I., he has 21 movable parts that enable him to salute smartly, grasp the fork of a tiny mess kit with ease, crouch in a foxhole or squeeze into a Jeep. "He's like a real person," said Chicago's Jon Anderson, 5. And while some fathers worry that doll-playing is "sissy," others find Joe "real gutsy." Asks one mother: "How else can a child go deep sea diving, or drive a tank through the desert...
...Hawaii is Johno Jackson's isolated plush-primitive Kona Village, three months old. Jackson is a World War II P-51 pilot and California oil millionaire who delights in spinning tales of ancient Hawaii for his guests, offers them skin diving, sunfish sailing, and trips in his Jeep across the cinder beds and lava fields to explore ancient native burial caves. In the sleepy village of Kailua-Kona, close to some of the most exciting fishing grounds of the world (bonefish, blue marlin, Ahi and the jack crevalle), the venerable Kona Inn and the newer (1960) King Kamehameha...
...special Jeep fitted with a hand rail, Johnson and Westmoreland reviewed the troops, then proceeded to a flat-bed truck draped with blue-and-white bunting and fitted out as a speakers' stand. On the stand were Ky, Thieu and Lodge, who had arrived earlier. Before he began to speak, Johnson handed out three Distinguished Service Crosses, a Navy Cross (the nation's second highest decorations, after the Medal of Honor) and a Silver Star to five...
Much of the world got a good look at what the Americans had accomplished when they arrived as conquerors in 1945. To Asia, the Americans brought the Jeep, the candy bar, K rations, portable laundries, health units and toilet paper-but they also planted in Asians an awareness of and a desire for much more. To Europe, they brought $46 billion in aid, food and clothes and massive Marshall Plan reconstruction loans. The presence of hundreds of thousands of obviously prosperous, obviously confident American soldiers in Germany alone unconsciously created an image that was far more lasting and effective than...