Word: jeep
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...base for the greatest concentration of American troops since the Vietnam War. A land that forbids its women to drive, to travel unaccompanied, to wear Western garb or to expose anything more than a scant flash of eyes and cheekbones is now host to thousands of rifle-toting, jeep-driving female G.I.s clad in fatigues. A country that generally bars Jews from crossing its borders and that prohibits the open practice of any religion other than Islam serves as temporary home to hundreds of American Jewish soldiers and scores of U.S. military chaplains. And a nation that used to allow...
...feat unprecedented in the luxury-auto market. Charles Ruffner, a tax attorney in Miami, is a Lexus convert after owning four Mercedes-Benz over the years. "The Lexus is the best car I've ever had," says Ruffner, who describes the Mercedes as "Teutonic and utilitarian, like driving a Jeep," and its dealers as "arrogant...
...marketing planner at Foote, Cone & Belding, will be on affordable quality. Unlike baby boomers, who buy 50% of their cars from Japanese makers, the twentysomething generation is too young to remember Detroit's clunkers of the 1970s. Today's young adult is likely to aspire to a Jeep Cherokee or Chevy Lumina with lots of cup holders. "Don't knock the cup holders," warns Fox. "There's something about them that says, 'It's all right in my world.' That's not a small notion. And Mercedes doesn't have them...
...Chrysler executives point out that the K-car replacement models, the Dodge Spirit and Plymouth Acclaim, debuted in 1988 to generally good reviews and have sold consistently well since their introduction. Chrysler plans to roll out a new, streamlined minivan this fall and a new version of the Jeep Cherokee next year. Criticized for its reliance on Mitsubishi for sophisticated engines, which power Chrysler's hot new Plymouth Laser and Eagle Talon, the company has introduced a family of U.S.-built V-6 engines. The automaker's real product gap is in the mid-size-car category. To counter that...
...that some of the townspeople proudly call it the Earthquake Capital of the World. At 5:04 p.m., 19-year-old Albert Valles was working out in a gym when he felt the building begin to shake. He ran into the street as the facade gave way, burying his Jeep under an avalanche of bricks. "I would have been finished," Valles marveled. No one was injured. Yet in nearby Watsonville (pop. 23,550), the Bake-Rite Bakery caved in, fatally smashing a passerby...