Word: jeep
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...desperate need of cash. It must find some way to survive until 1987, , when a new line of midsize vehicles is scheduled to be turned out at a plant being built in Canada at Brampton, Ont. For now, the biggest thing AMC has going for it is its popular Jeep. The company in the fall will introduce a Jeep pickup truck. AMC cannot turn to its partner and part owner, French automaker Renault, for help. Renault is in even worse shape. It lost $1.4 billion last year...
SIPPING CAPPUCINO in a Greek restaurant, Pamela Yates and Tom Sigel look like an all-too-typical, yuppie couple enjoying a comfortable, Bostonian existence. Only when they start to talk, he more reticently but just as intensely as she, do they reveal the passion which has led them--by jeep, horseback and foot--throughout all of Central America...
...influence reached its height under Walter Heller, who advised Kennedy and Johnson and devised the very successful tax cut of 1964. Gardner Ackley, Heller's successor, recalls meeting with Johnson as often as three times a day. On occasion they talked economics while rambling around in a Jeep on L.B.J.'s ranch...
...trucks are a breed apart from their clunky forerunners. They are easier to drive and more comfortable to ride in. Says Lynette Maker, a nurse in Burlington, Wis., of her new Cherokee Chief Jeep: "It has enough room for hauling and doesn't drive like a truck." The vehicles can also be purchased with air conditioning, power seats and expensive stereo equipment. Says Ed Rikess, owner of Southview Chevrolet in St. Paul: "The biggest option is the fanciest music system we can get." One out of four small pickups is sold with four-wheel drive, which provides greater traction...
...cheaper to build than cars, and hence more profitable, because they contain fewer parts and are restyled less frequently. Detroit's rule of thumb is that trucks provide one-quarter of the industry's total volume but one-third of its profits. At AMC, sales of the Jeep Cherokee and Wagoneer models are the principal reason that the company is expected to report a profit this year for the first time since...