Word: jeep
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...prune outmoded, unprofitable car lines or to react to changes in the auto market. The company, for example, stopped exporting Land Rovers to the U.S. in 1976, mainly because of a shortage of capacity, and thus missed a boom in sales of off-the-road vehicles like the Jeep Cherokee and Ford Bronco. As a result of labor troubles and market mistakes, the company lost $1.2 billion in 1980, and it may match that figure this year...
...than a C grade in high school or college and that when he was Governor of California, he would leave the office at 5 p.m., but with a briefcase full of work. Reagan took Barbara and his dogs Victory and Millie out for a spin in his battered 1963 Jeep. Inadvertently, he hauled up close to the edge of roadside embankment. Said Walters off camera: "You know, if we roll down one more inch, we'll be off this precipice." Replied Reagan cheerfully: "I'll just have to remember reverse from forward...
...abode on a 2,000-acre spread near Austin, Reagan's house on his 688-acre California ranch looks like a log cabin ("It is," protests Nancy). No central heat. No wine cellar. Two bedrooms. Three cattle. Six horses. Three McCulloch chain saws (for cutting firewood). One old Jeep. One decrepit tractor. (When a John Deere executive saw Reagan's tractor, he dispatched a salesman to make a deal. The President was told that for $58,000 and his old model, he could get the tractor of his dreams. "Forget it," Reagan answered...
...restoring himself to California where, except for signing his tax and budget bills last Thursday and preparing for major meetings on defense and the budget next week, he will behave like most governments and do essentially nothing. Moreover, he will do it for 28 days, as he rides Jeep and horse about his 688 craggy acres in the Santa Ynez Mountains, his Rancho del Cielo, 2,200 ft. into the cielo, splitting firewood, clearing brush, ogling stars. A pleasant image for the public to dwell on, but it also raises some questions and a bit of a stir...
...appointed day, wind conditions were ideal: only a breeze from the southwest, which would blow the gas away from Denver in case of a disaster. At 6:37 a.m., the first plane began rolling down the runway, escorted by a Jeep outfitted with a machine gun. Halfway down the strip, the C-141 ground to a breathtaking halt; mechanics rushed out, found the trouble-a faulty pressure gauge-and replaced it. By that time, the second and only other plane of the day had disappeared into the red-streaked...