Word: jeep
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...after Adolf Hitler came to power and ordered automakers to produce a small car, Porsche's plans for his slope-nosed oddity got nowhere. Not until 1938, when Hitler made tt a state project did the Volkswagen become a reality-just in time to be modified into a Jeep-like military vehicle. At a meeting in Cologne in 1948, the VW plant, which had begun postwar production the year before, was offered gratis to Henry Ford II. He turned it down...
...would have to be forced over his dead body. It has long been AMC's claim that it needs to stay with cars to spread its total vehicle production costs and give its dealers more to offer the public. Ironically, in 1970, Meyers opposed AMC's acquisition of the Jeep business, which has turned out to be a large part of the company's salvation; instead, he wanted to concentrate on cars. Today he admits that "Jeep is a gold mine." Although AMC may no longer be able to exploit a niche in the auto market that the Big Three...
Other parts of A.M.C.'s business have been doing well. The Jeep division is setting sales records, and at year's end AM General had a huge backlog of orders for buses. As for passenger cars, cost cutting has reduced A.M.C.'s breakeven point, some observers estimate, to fewer than 300,000 autos a year. The company may be able to sell at least that many if predictions come true that total car sales in the U.S. this year will hit 11 million-but in the past few weeks that has become a giant "if." American Motors...
...Many of the new words, according to the O.E.D., first appeared in TIME, including "nudism" (1929), "minicrisis" (1971) and the verb to "Jeep...
...silence of a New England winter forest is broken by the voices of a man and his two excited children. They pick their way along a meandering brook, pausing regularly to sweep aside branches or peer at compass and map. Near by, an elderly couple stride purposefully down a Jeep trail, jauntily swinging their arms and breathing deeply the crisp, fine air. Suddenly, a sweatsuit-clad figure crashes through the underbrush into a clearing. Panting from a hard run, mud dripping from his shoes, face scratched by brambles, he stares wildly about, then plunges into the thick brush once more...