Word: jeeping
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Dates: during 1960-1969
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...Fortnight ago, Owen and three other Americans volunteered to drive from Quang Ngai City four miles to a coastal hamlet to warn U.S. and Vietnamese co-workers that Viet Cong had attacked the city and were believed still to be lurking in the area. On the way back, the Jeep was ambushed. Taking cover in a cornfield, Owen and his companions were bombarded by a Viet Cong mortar barrage. One round exploded near Owen. Stunned, he staggered to his feet and was fatally shot through the heart. Dee Owen would have been 22 next February...
...acres that will eventually house 50,000 people. Before long, the then septuagenarian had cleared land and built the 1,100-room Hawaiian Village Hotel (which he sold to Conrad Hilton for $21.5 million), started a cement company, bought a radio and TV station, and established a Jeep-rental agency that provided pink Jeeps (Kaiser's favorite color...
...Michigan. Shortly before Sputnik, he got Carnegie to sponsor a study that eventually led to the new math. He persuaded James Bryant Conant to undertake his probing look at U.S. education. He sent out three-man "Jeep teams" to investigate Africa because even then he could see that "it was a sleeping giant-in four years everyone would be crying for African experts...
...With its new line, Jeep is plunging into the expanding sports field against the Scout and the Bronco. Still using the antiquated Willys complex in Toledo, which looks more like a New England woolen mill than an auto plant, Kaiser has spent a modest $5,000,000 to tool up, is launching a quaint promotion campaign-"Holy Toledo, What a Car!"-that gets chuckles from Detroit's more sophisticated Big Three...
Called the Jeepster, a name appropriated from an early Willys model, it retains the familiar boxy design, but otherwise is a far cry from the vintage Jeep. Roadster, pickup truck and station-wagon versions (price: $2,300 to $4,000) are available, but the series' mainstay is a convertible featuring bucket seats, chrome spinner wheels, continental spare tire, and regular windows instead of isinglass curtains-plus such options as air conditioning, automatic transmission and power brakes...