Word: jeeping
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Dates: during 1960-1969
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...still vividly recalled by Henry J.'s son Edgar, 58, who shudders: "I don't want that to happen again." To make sure that it wouldn't, the Kaisers have since confined their automaking to one of the most durable vehicles ever produced: the limited-appeal Jeep. Now, Kaiser Jeep Corp. is cautiously looking to bigger markets. This month it unveils a jazzy new line that Edgar, as president of the parent Kaiser Industries Corp., hopes will put the Jeep more squarely into the black and out onto the nation's highways...
...jouncy, snub-nosed Jeep has been just plugging along. Developed by the old Willys-Overland Corp. for the U.S. War Department in 1940, the general purpose (hence, G.P. and finally Jeep) vehicle endeared itself to G.I.s and Army brass during World War II. "America's greatest contribution to modern warfare," General George C. Marshall grandiloquently called it. After the war, Willys found a still-brisk military demand for the Jeep, but ran into trouble on its passenger line, sold out to Kaiser...
Still equipped with its four-wheel drive, the Jeep appeals to the outdoors-minded (notable Jeepniks: Lyndon Johnson, Hubert Humphrey and Sargent Shriver), who rig it for such chores as plowing snow or use it for wheeling around a ranch. Recently, however, despite frequent refinements and the introduction of the station wagon and light-truck Jeeps, Kaiser's grip on the domestic market has been weakened by a couple of upstart Jeep-style sports models: International Harvester's Scout and Ford's Bronco. Moreover, the profit margin on sales to the military, still a large chunk...
...instantly recognized in at least 10 million American homes. Launched over three years ago by Hassenfeld Bros, of Pawtucket, R.I., he has 21 movable parts that enable him to salute smartly, grasp the fork of a tiny mess kit with ease, crouch in a foxhole or squeeze into a Jeep. "He's like a real person," said Chicago's Jon Anderson, 5. And while some fathers worry that doll-playing is "sissy," others find Joe "real gutsy." Asks one mother: "How else can a child go deep sea diving, or drive a tank through the desert...
...Hawaii is Johno Jackson's isolated plush-primitive Kona Village, three months old. Jackson is a World War II P-51 pilot and California oil millionaire who delights in spinning tales of ancient Hawaii for his guests, offers them skin diving, sunfish sailing, and trips in his Jeep across the cinder beds and lava fields to explore ancient native burial caves. In the sleepy village of Kailua-Kona, close to some of the most exciting fishing grounds of the world (bonefish, blue marlin, Ahi and the jack crevalle), the venerable Kona Inn and the newer (1960) King Kamehameha...