Word: jeeps
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Dates: during 1990-1999
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...make sure that no matter what they're watching in the home, your commercial goes into that show." From spending and demographic information, advertisers could determine that one home should see an ad for a Buick while another is getting the soft sell for a Jeep...
...Robert Ferrigno's THE CHESHIRE MOON (Morrow; $20) is just mirror tough; it sneaks a glance at itself too often, likes what it sees too much. Quinn, the hero, is supposed to be a stressed-out investigative reporter; and since this is Los Angeles, he's got a bigfoot Jeep with a camo paint job (there's a plot, but first things first) and a drop-dead Japanese-American photog girlfriend who wears cowboy boots with little chains on them. The bad guys include an old- time movie cowboy with a political itch and an aging football hero who < likes...
...personal spending has raised eyebrows as well. After winning the election, she moved into a $3,000-a-month penthouse apartment in Chicago, bought a new Jeep and an expensive wardrobe, then headed for Africa and England with Matthews and her son for a 27-day vacation. The threesome flew from London to New York City on the supersonic Concorde. During that time, other rookie Senators were setting up offices. Moseley-Braun replied that she was taking a well-deserved rest. She also says her travel was paid for by private contributions. But voters are beginning to wonder...
Then why is Lee Iaccoca popping up on TV again, flashing his patented proud- paterfamilias smile? Because Chrysler customers have begun to notice that something is different. The new Jeep Grand Cherokee (base price: $19,000) is / an instant favorite of all those suburban Indiana Joneses. The Viper, a politically incorrect, 10-cylinder roadster ($50,000), is the most sought- after sports car in years. And thanks to a redesign, the Chrysler Town & Country and Dodge Caravan ($14,600) have held on to their 50% share of the lucrative minivan market...
...back to the U.S. after a four-year absence when the culture has changed. I don't play elder statesman, but he needs my guidance for a while. He understands that. There's plenty of responsibility to go around." Concurs Eaton, who pulled into Chrysler headquarters in a new Jeep Grand Cherokee at 7:45 a.m. last Friday for his first full day on the job: "If there weren't any personal chemistry between us, I wouldn't be sitting here right...