Word: jeeps
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Dates: during 1990-1999
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Indeed, the luxury movement represents the industry's first significant market shift since the introduction of the minivan and the Jeep Grand Cherokee in the mid-1980s. And it suggests that the old model developed by General Motors' Alfred P. Sloan in the early 1920s, which sliced the industry into carefully graded segments and moved consumers up as their income rose, may be headed for extinction. Instead, as automakers lavish more and more attention on a narrower, wealthier band of consumer, the U.S. is moving to a more European marketing model built around sales of luxury cars to the affluent...
...young buyers, while maintaining their hold on older ones who never took to European brands the way their children have. Ford recently unveiled its all-new LS8, a rear-wheel-drive, technologically loaded sedan tweaked and tuned by Jaguar. Chrysler, which has scored a connection to boomers with its Jeep Grand Cherokee, last year launched the 300M, a sleek, import-fighting luxury sedan that competes against such other luxury sedans as the BMW 3 Series and Audi A4. "Our cars became boring, and we lost some ground," says John Sloan, director of DaimlerChrysler's large-car operations in Auburn Hills...
...WILLYS JEEP The general-purpose vehicle that carried G.I.s during World War II created the off-road market. Then came Jeep's renaissance as the progenitor of the sport-utility vehicles favored by suburbanites...
Heavy winds blew the fire from the can to the vehicles, a light blue Toyota Corolla and a gray Jeep Cherokee, at about 7:40 p.m., said Cambridge Fire Inspector Ed Fowler...
Later that week, a member of Hamas, the largest Palestinian Islamic group, nearly blew up a bus filled with the school-bound children of Israeli settlers in the Gaza Strip. (An Israeli army jeep escorting the children cut him off, absorbing the blow of his 170-lb. car bomb. The bomber and one soldier died.) "[Arafat] was really panicking about it," said an official who saw him afterward. "Had it been the 40 schoolchildren, it would have been the end of the peace process as we know it." A Hamas splinter group, Islamic Jihad, made another go at that goal...