Word: jeeps
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...Toledo's Jeep-making Willys Motors surveyed the Brazilian market and with its distributors in Brazil organized Willys-Overland do Brasil, capitalized at $250,000, more than 50% from the U.S. mother firm, the rest from Brazilians. Now Willys do Brasil is South America's biggest carmaker (110,000 units scheduled for 1960), has a capitalization of $34 million, 55% owned by Brazilians, 35% by Willys of U.S., 10% by French investors. Half of its 6,000 Brazilian workers own shares, 95% of the Jeep parts are locally made, and Brazilians proudly call the product o Jipe Brasileiro...
KAISER moved into automaking, and Edgar again got a big job-running Kaiser-Frazer. But the auto industry proved too tough to crack. K.-F. lost about $52 million before it stopped making passenger cars. Edgar cut the loss by buying up the assets of Jeep-maker Willys-Overland, now Willys Motors, which last year contributed $6,848,000 in earnings to Kaiser Industries. In 1954 he moved West to take charge of the Kaiser empire, and Henry J. headed for Hawaii to build a new empire there, including his latest enthusiasm: a $350 million resort-residential city on East...
...lost the oval hole in the grille. Chrysler's Plymouth hit the showrooms with a new unitized-frame construction for its 24 models, pronounced tail fins, completely new body styling. Among the year's most unusual new models was Willys Motors' new four-cylinder Jeep Surrey, which has a brightly painted body, seats in candy-striped colors that match a vinyl-covered fringed top. The Surrey, priced at $1,650, is aimed chiefly at resort and vacation centers. Checker Motors Corp. this week brought out the Superba, a family version of its Checker taxi, with wide doors...
Dawn was still two hours away when the old man parked his Jeep and set off through the fields of wind-grass for the sea. On the rocky Massachusetts beach, he used a pebble to hone the three hooks hanging from a cigar-shaped yellow plug with a red nose. Then, peering out at the dark water from under his long-billed fisherman's cap, he began to cast. In gentle, precise rhythm, his rod whipped back and forth until he lifted a leathery thumb from the reel and the plug soared 190 ft. out into the Atlantic...
...limousine, Jeep and horse, guides steered the domesticated newsmen along a beaten path that carefully skirted Communist Chinese troops fighting on India's border, a do-or-die stand by Khamba tribesmen in western Tibet. Even when the opportunity for independent sightseeing presented itself, the newsmen turned away; no one interviewed India's Consul General Shiv Lai Chhiber, spotted in a Lhasa rug shop, because, as one correspondent explained: "Our main interest was in social reforms...