Word: jeeps
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...should prove a breezy reintroduction for this ex-Velvet into the Top-40. "High in the City" pays tribute to urban joys, while nonchalantly accepting accompanying hassles of the city streets. Here, notice Reed's funny, offhand delivery of lines like: "Hey, look they're setting fire to that jeep. There's not much you can keep...
Revived by falling gasoline prices, four-wheel-drive vehicles, including Jeeps and many trucks, have become the fastest-growing market segment. Jeep sales are up 108% in 1984. Says Joe Ricci, who operates dealerships in Florida, Illinois and Michigan: "It's become a cult car and status symbol." Not all of the cultists are men. Since the station wagon-shaped Jeep Cherokee was slimmed down, women have accounted for 30% of the sales...
...spending several weeks in the Sahara also proved to have its fringe benefits--Herzberg received two marriage proposals. After helping remove Herzberg's jeep from a ravine, one gentleman wanted Herzberg to repay the favor by marrying his sister...
...striving to diversify beyond what it was for so long: a supplier of so-called niche cars for a limited market. Best known: the Jeep, which AMC bought from Kaiser Industries in 1969. Sales of the profitable four-wheel-drive vehicle are phenomenal. They more than doubled, to 16,500 through mid-February, from the same period a year...
Together, the Jeep, the Alliance and a new sister car, the Encore, are finally giving AMC a broader appeal. Previous offerings, like the gremlin-plagued Gremlin and the Pacer, consistently missed that target. The well-built Alliance is also countering the legacy of another AMC albatross: poor quality. Indeed, the company's total sales could rise from last year's $3.3 billion to $4 billion in 1984, a lofty height never attained...