Word: jeffe
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Dates: during 1970-1979
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...Jeff Carlson (N) beat George Bell...
...Louise baked a few cookies as a favor to a storeowner friend who sold the whole batch within two days. That gave Sid an idea. Operating out of one kitchen, Sid, Louise, Jeff and David started Grandma's and began to sell their wares to small shop owners in the area. Within two years they were selling cookies to stores throughout the country. Now the Vermont business employs a staff of five, and has a $200,000 volume of business...
...Jeff, who quit the graduate program in international affairs at American University to help out Grandma's Cookies, adds, "I'd like to make enough to be comfortable but I can't work for a boss at the State Department." David, who has participated in every step of creating Grandma's from baking to marketing, also says, "I feel like a part of it; I'm not just working to make someone else money. We have to work hard up in Vermont, but it's not an assembly line...
Like his father, Jeff believes in capitalism, and he feels his most important task is improving his life without stepping on people--just trying to be a decent human being. "We don't," he says, "push high-priced stuff that people can't afford...
Harvard's George Bell, playing at number one, lost to Navy's other All-American, Jeff Carlson, in a tough match...