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...that Oxyride "beats the bunny" in comparison tests with leading alkaline batteries in digital cameras, left out Oxyride's performance against Energizer's e2 lithium batteries. "Their comparison is against one of the batteries in our portfolio that is recommended for everyday devices like flashlights, toys, smoke detectors," says Jeff Ziminski, vice president of North American marketing at Energizer. Energizer plans to let consumers know (loudly) that in tests specifically for digital cameras, e2 lithium batteries blow the socks off competitors...

Author: /time Magazine | Title: Out to Beat the Bunny | 5/28/2006 | See Source »

...were rebuffed with the excuse that the raid had been a mistake. TIME learned about the Haditha action in January, when it obtained a copy of Thabet's videotape from an Iraqi human-rights group. But a Marine spokesman brushed off any inquiries. "To be honest," Marine Captain Jeff Pool e-mailed McGirk, "I cannot believe you're buying any of this. This falls into the same category of AQI (al-Qaeda in Iraq) propaganda." In late January, TIME gave a copy of the videotape to Colonel Barry Johnson, a U.S. military spokesman in Baghdad. After reviewing it, he recommended...

Author: /time Magazine | Title: The Shame Of Kilo Company | 5/28/2006 | See Source »

...long tail as a theory is most persuasive in explaining how companies selling more products with lower demand can easily compete with (or even surpass) those solely dependent on hits. Amazon.com founder Jeff Bezos was the first retailer to deploy that new business model online. Amazon's virtual inventory of 3.7 million books dwarfs the typical Barnes & Noble retail store, which carries about 100,000 titles. The vast majority of Amazon's books may sell only a few thousand copies, but the 3.6 million less popular books not carried by its rival account for 25% of Amazon's total book...

Author: /time Magazine | Title: Change Agent: Long Tail's Tribe | 5/28/2006 | See Source »

...Marsh, citing the team’s ability to choose its own practice times and tournament destinations as perks of being on a club sport. Members of the Harvard Women’s Ultimate Frisbee Team, Quasar, also say they enjoy the flexibility of a student-run team.Quasar Coach Jeff Listfield ’02 says the leadership of Ultimate team is largely the responsibility of the players themselves. “I’m there to be a voice of knowledge, to help them play as well as I can. But I have little to do with...

Author: By Mathieu D. S. Bouchard, CRIMSON STAFF WRITER | Title: Harvard goes Ultimate | 5/24/2006 | See Source »

...indication of how polarizing a figure Gilmore has become, Parker Brothers will not officially recognize the feat. "We salute Mr. Gilmore's achievement, but 'The Derb' remains the true Hotel King for the Parker Brothers," reads a statement released by co-CEOs Jeff and Tim Parker...

Author: /time Magazine | Title: That Magic 714 | 5/23/2006 | See Source »

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