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Unlike the big toy companies, which rely on market testing and focus groups to refine their new offerings, Shiffman developed iZ by following his gut. He hired Jeff Breslow, president of Big Monster Toys, the Chicago design firm, to create the new toy. "He told me, 'I want another Furby,'" says Breslow, whose team produced the prototype three months later. iZ's blinking beak adds $1 in costs, but Shiffman insisted on keeping it. He incorporated a jack so that users can hook up their iPod to play their own songs pumped up with riffs from iZ. Suggested retail price...

Author: /time Magazine | Title: Competition: Toyland's Savior? | 8/7/2005 | See Source »

...Benjamin just doesn't get it! The terrorists hate the U.S. and the West for everything we represent. What was there about U.S. foreign policy in the 1990s that made them mad enough to take down the World Trade Center towers in 2001? Nothing! Jeff Gump Virginia Beach, Virginia...

Author: /time Magazine | Title: Letters | 8/6/2005 | See Source »

Milwaukee parent Jeff Wagner decided to send his daughter to Fritsche instead of keeping her at Humboldt Park past fifth grade. "There was no comparison," he says. Fritsche "had activities after school from forensics to track--plus the quality of teaching and the tough curriculum." Middle school fans also question the impulse to shelter young adolescents. "You're not in some sort of cocoon. You need to evolve," insists Fritsche eighth-grader René Espinoza. And what happens when it comes time to go to high school, asks Fritsche band teacher Joyce Gardiner: "To go from a little-bitty...

Author: /time Magazine | Title: Is Middle School Bad For Kids? | 8/1/2005 | See Source »

...their lives. It's much easier to label those people as outcasts without trying to understand their position. I want to read more interviews with those militants. I know it's dangerous to gather information on the views of extremist individuals, but the stories the bombers tell are invaluable. Jeff Hayford Nashua, New Hampshire Suicide bombers can quote passages from the Koran all they want, but those who embrace violence and the killing of innocent people lack both honor and humanity. Not only are they an insult to the religion of Islam, they are a disgrace to the human race...

Author: /time Magazine | Title: The Wonders of Europe | 7/31/2005 | See Source »

...JEFF GUMP -- Virginia Beach...

Author: /time Magazine | Title: Letters: Aug. 8, 2005 | 7/31/2005 | See Source »

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