Word: jeffs
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...executives say that because they need huge audiences to draw advertising dollars, and are restricted by Federal Communications Commission content standards, they have to play more to the middle. "We cancel shows left and right that get audiences that are the size of cable hits," says NBC entertainment president Jeff Zucker. "I'm a huge admirer of HBO," says CBS president Les Moonves, "[but] there is a word that describes us: it's broadcaster, with broad being the operative word...
...teaching the crowds to chant "om"; in Madras. A native of South India, the thickly bearded swami went to the U.S. in 1966 on the crest of a wave of counterculture interest in Eastern religion, and he eventually served as spiritual adviser to such celebrities as Carole King, Jeff Goldblum and Laura Dern. Satchidananda founded a number of ashrams, including Yogaville in Virginia, where he made his home. At Woodstock he shared the stage with rock luminaries Jimi Hendrix, the Who and Crosby, Stills, Nash & Young...
...movie Meet the Parents in which Mom and Dad grill their children's suitors using a lie detector--and the suitors quiz Mom and Dad about their sex lives. "We just want people to have a good time and develop some insights into the parent-child relationship," says Jeff Gaspin, the executive in charge of NBC reality programming. On ABC's upcoming The Dating Experiment, a couple undertakes challenges--spend a night together on Alcatraz, follow a 412-mile-long string--designed to bring the two closer. Next season on NBC's Love Shack--deep breath...
...family entertainment, the minor leagues are hard to beat. "Kids are king here," says Kane County Cougars general manager Jeff Sedivy. "And Mom is marketed to, day in, day out." The average ticket price is just $6, compared with $19 for the majors. Throw in food, souvenirs and parking, and an evening for a family of four still averages $50 for the minors, vs. $140 for the majors. The friendly, open layout of minor-league parks is another plus. Kids can wander freely. (Do you know any 8-year-olds who can sit still for nine innings?) Clever owners provide...
...majors concerned about the competition? Not when they take the long view. Cyclones vice president Jeff Wilpon, whose father Fred owns that team as well as a hunk of the Mets, sees a benefit in getting more kids hooked on the game. And as they grow up, they may just want to go see the nearby Mets, especially if former Cyclones stars are playing. "Part of kids' love for this team is love for the Mets," says Jeff Wilpon. Former Yankees catcher Rick Cerone, who owns the unaffiliated Newark Bears, says his team is giving the whole sport a lift...