Word: jeffs
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...Jeff Weigand, playing in the number three position, defeated a slightly more serious opponent, giving the Crimson a 2-0 lead...
...looks like just another neighborhood ice cream parlor. There's a honky-tonk piano in one corner and Swedish ivy and wandering jews hang from the ceiling. You can put granola or wheat germ on your natural carob fudge ice cream. The manager, Jeff Lessard, whom everyone just calls Jeff, is an easygoing, non-professional-looking fellow who seems to have taken lessons from Steve, over in Somerville...
...Jeff, unlike Steve, is not his own boss. His store, Bic's, at 1702 Mass. Ave. near Radcliffe, is owned by Brigham's, Inc., and serves nothing but Brigham's ice cream. Bic's "pina colada" flavor, for example, is identical to Brigham's "natural pineapple coconut." The name Bic's is an acronym for Brigham's Ice Cream...
...cream sold in this store in made by Brigham." But the sign is swamped by two blackboards and another sign that denounces, with a hundred-word essay in multi-colored chalks and inks, Steve's and other competitors. The overall message of the display seems to be--Jeff Lessard does not apologize...
...Grimes talked, Jeff Lessard, looking more out-of-breath schlemiel than on-the-move capitalist, in his work clothes and half-grown moustache, ambled over Bic's and Brigham's, the natural next to the corporate. Grimes put his arm around his employee's shoulder. "Someday," he said, smiling to the camera, "someday this man is going to take...