Word: jell-o
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...forthcoming The Longest Day, Swift supplied the sheared-cornflower accents of Dwight David Eisenhower. He is the man who says, "I'm a Newport smoker forever"; who tells viewers to use one dab of Brylcreem, not two; who introduced the Chinese baby who could not eat Jell-O with chopsticks...
...Birds Eye frozen foods, still the biggest-selling brand. Last year it put its 250 products (including different flavors and varieties) into 4.5 billion packages that the housewife took home for $1.1 billion. On pantry shelves and in refrigerators from Maine to Florida, its products are household words -Jell-O, Maxwell House coffee. Post cereals, Swans Down cake mix, Sanka, Minute Rice, Gaines dog food...
...Jell-O ("If the illustrations have changed through the years from molded gelatin desserts and from animals to hungry children to characters out of Andersen and Grimm-and back again to puddings and pie fillings-the personality has never changed. The confidence with which various Jell-O promises have been made has never varied. Even with all the opportunities in more exciting foods, Jell-O advertising has been outstanding in its basic simplicity...
...modest. Hungry Americans are well acquainted with the company's pantry of 235 branded products, including the nation's best-selling coffee, Maxwell House; its biggest-selling frozen foods, Birds Eye; such old staples as Baker's cooking chocolate, Jell-O and Swans Down cake flour; and its top-selling dog meal, Gaines. General Foods' products go from breakfast (Post's cereals) to warm nightcaps (Postum, Sanka), also wash the pots and pans that its foods are cooked in (S.O.S. Scouring Pads...
...partner in the Wall Street brokerage firm carrying his name), the company from 1925 to 1929 picked up many of the best-known U.S. food processors. Among them: Baker's chocolate, founded in 1765, which Postum got for $9,000,000 in stock; Maxwell House (for $46 million); Jell-O ($44 million); Birds Eye ($22 million); Swans Down ($7.4 million); also Minute Tapioca, Log Cabin syrup, Calumet Baking Powder. Hutton and Chester renamed this big shopping bag General Foods...