Word: jell
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...Funnyman Jack Benny is the biggest voice in radio. With a Crossley (Cooperative Analysis of Broadcasting) rating of 42.4, an estimated audience of 11,000,000 families, he is so important to General Foods, his sponsor, that the company devotes more than three-quarters of its advertising appropriation for Jell-O to his show. Just what it costs to ballyhoo Jell-O is something General Foods keeps under its hat. But no secret is the staggering gross that Benny will rake in this year for 35 half-hour appearances before an NBC mike. The take: $630,000, out of which...
...Motormaker Knudsen was tooling up industry to produce the armed forces' materiel, giving orders to the best, quickest, cheapest manufacturers, easing industry on to a war footing. Meantime Congress, the President, the Army & Navy kept expanding their objectives. Not until late July did the U. S. defense program jell into: 1) a two-ocean Navy, 2) equipment (tanks, guns, artillery, ammunition, etc.) for a 2,000,000-man Army, 3) a 35,000-plane air force. At last Bill Knudsen knew what he had to shoot...
Unfortunately, after the elements had been stirred and let simmer, the residuum didn't quite jell. Ernest Truex as the paterfamilias, Newton Fuller (who always wanted to live in the country) is well chosen, though his reiterated exhortation of "Just smell that air!" brings back memories of Ed Wynn's lisped plaint "I love the woods, I just love the woods." Jean Dixon as the wife is pleasant, but her change of heart just as the mortgage is going to be foreclosed--yes, there is a mortgage--seems slightly less than sincere. The various younger females, the daughter...
Alcott is commercially as well as politically potent in the Far East. He plugs Jell-O and Maxwell House Coffee for General Foods all over the China Coast. His offers of recipe books in exchange for boxtops have attracted responses from spots 1,700 miles from Shanghai. His fan mail runs to some 500 letters a month, including morbid epistles from moody Japanese...
Jack Benny (born Benny Kubelsky) was winding up a smalltime career in vaudeville when bigtime Comedian Eddie Cantor (born Izzy Iskowitz) was taking vaudeville through new Cantortions on the air. This year Jell-O's Jack Benny nosed out Ventriloquist's Dummy Charlie McCarthy as No. 1 man of the air (TIME, Feb. 12). Cantor was not in radio at all, had had no air sponsor since last June...