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What's in a name? If the name has a familiar ring to it, like Jell-O and Oreo or NyQuil and Clearasil, it can be worth millions of dollars. Companies that sell household products with well-known brand names have become the hottest targets in the latest round of merger wars. Last week two big packaged-goods firms--Richardson-Vicks and Revlon--escaped hostile takeovers, but only by rushing into the arms of other suitors...

Author: /time Magazine | Title: Jousting for the Top Brands | 10/14/1985 | See Source »

Maxwell House coffee. Log Cabin syrup. Oscar Mayer hot dogs. Jell-O. Birds Eye peas. From breakfast to dinner, millions of Americans eat General Foods products every day, never realizing that one company makes them all. While its products are household names, the firm, which had sales during its last fiscal year of $9 billion, is low-keyed, given to such simple boasts as "We sell more kinds of food and more of it." That tone may soon change. Last week General Foods was taken over by Philip Morris (1984 revenues: $13.8 billion), whose Marlboro man and Virginia Slims woman...

Author: /time Magazine | Title: Call From Philip Morris | 10/7/1985 | See Source »

Ficken predicts that "somewhere in early October" his team will jell and begin to play high-caliber soccer. Until then, however, Columbia will be vulnerable. And beatable...

Author: By Jonathan Putnam, | Title: Crimson Booters and Lions Face-off Today in 'Big Game' | 9/21/1985 | See Source »

...film's bromidic theme -- that wealth brings not friendship but isolation and that having too much money is just about as bad as having too little -- could suit both the comic's style and his very public private life. Alas, autobiography and farce refuse to jell. Though John Candy (as an overweight catcher who is suggested for the position of Pryor's "designated eater") and especially Stephen Collins (as a smug, conniving wimp of a lawyer) are funny enough, the picture seems intent on drawing morals instead of laughs. Viewers may feel like demanding their own investment in the film...

Author: /time Magazine | Title: Cinema: Greed Screed Brewster's Millions | 6/3/1985 | See Source »

...went soft. His powers were divided between Publisher Richard Capen, 49, who favors a less accusatory approach, and Executive Editor Heath Meriwether, 40, who spends much of his time discussing journalistic ethics in columns and at public meetings. Coverage is increasingly featurish; staff members joke that they sometimes produce "Jell-O journalism," with the main point of a story buried beneath paragraphs of scene setting...

Author: /time Magazine | Title: Press: The Ten Best U.S. Dailies | 4/30/1984 | See Source »

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