Word: jell
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Alcott is commercially as well as politically potent in the Far East. He plugs Jell-O and Maxwell House Coffee for General Foods all over the China Coast. His offers of recipe books in exchange for boxtops have attracted responses from spots 1,700 miles from Shanghai. His fan mail runs to some 500 letters a month, including morbid epistles from moody Japanese...
Jack Benny (born Benny Kubelsky) was winding up a smalltime career in vaudeville when bigtime Comedian Eddie Cantor (born Izzy Iskowitz) was taking vaudeville through new Cantortions on the air. This year Jell-O's Jack Benny nosed out Ventriloquist's Dummy Charlie McCarthy as No. 1 man of the air (TIME, Feb. 12). Cantor was not in radio at all, had had no air sponsor since last June...
...Announcer: Don Wilson (for Jack Benny and Jell...
...running for the White House, and I'm not going to take in any roomers." This sort of prattle all over the networks, on programs ranging from Jack Benny's Jell-O half-hour...
...radio performer, Comedian Jack Benny has since October 1937 run a close second to a perverse but inanimate object -the saucy ventriloquist's dummy known as Charlie McCarthy. At the 1939 finish, Charlie (Chase and Sanborn Hour) had an estimated 27,000,000 Sunday-night listeners: Jell-O's Jack Benny, an hour earlier on the same NBC-Red network, 24,000,000. Beginning Jan. 7, Standard Brands pared the Chase and Sanborn program to a half-hour, saving some $7,500 in airtime charges, plus salaries of Hollywood fixtures like Dorothy Lamour, Don Ameche...