Word: jello
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Dates: during 1930-1939
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...radio's first national song craze (I'm Just a Vagabond Lover), first exploited the radio talents of Edgar Bergen & Charlie McCarthy, Alice Faye, Joe Penner, Frances Langford. Its popularity is still impressive, but not so impressive as that of later rival food merchandisers like Jack Benny (JellO) or Bing Crosby (Kraft Music Hall). Last week Standard Brands and Vallée announced an amicable parting of the ways next September 28, within crooning distance of their tenth anniversary. Of his plans, Rudy Vallée characteristically observed: " 'My Time Has Been Your Time...
...People (JellO, Ice Cream Products), which specializes in airing human curios, dug up for the occasion a fluttery visiting Englishwoman, Mrs. Lucille Baring Wilson, introduced as "Miss Lucille Baring of London, England." Said Miss Baring: "I remember when Elizabeth was a little girl ... she had all sorts of pets-dogs, birds, turtles and two little black pigs named Emma and Lucifer...
...Camden, N. J., is sold in 300,000 stores the world around. About 80% of Knox sales are plain gelatine, made from calves' bones mostly imported from the Argentine and processed in lime water for six weeks until the gelatine is boiled off.* In 1935, follow-ing competitors JellO, Royal Gelatin, she consented to produce flavored Knox Jell, which joined with new gelatine recipes for pie and candy to give Knox steadily increasing sales all during Depression. Knox now runs behind Jell-O and Royal in total sales, but remains tops in sales of plain gelatine...
...Mahoney's practice: "Patients are urged to eat solid food very soon after operation, usually the next morning. If not nauseated, they are served a tray the evening of the operative day and encouraged to partake of dry toast, jello, Cream of Wheat and similar articles. Water is permitted by mouth in such amounts as the patient may desire as soon as the nausea has disappeared. When ethylene or spinal anesthesia has been employed, this is usually within one or two hours after the return from the operating room. Where ether has been used, water is ordinarily taken...
...General Foods puts out Instant Postum, Post Toasties, JellO, Maxwell House Coffee, Sanka Coffee, Grape-Nuts, Log Cabin Syrup, Swans Down Cake Flour. Minute Tapioca, Calumet Baking Powder, Baker's Chocolate. *Mrs. Hutton's daughter Eleanor was thrice married by the time she was 24. First husband was Playwright Preston Sturges (Strictly Dishonorable) with whom she eloped. No. 2 was French Poloist Etienne Marie Robert Gautier. No. 3 is George Curtis Rand, Manhattan agent for Bugatti automobiles...