Word: jello
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Dates: during 1950-1959
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...Peter and the Wolf, which Disney dragged out of his attic of past hits for a commercial on its crunchy product. Even Alice in Wonderland got helplessly involved in the selling melee: "Was it the smile on my Cheshire cat," asks Alice, "or the smile on my Jello...
...Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself new on the U.S. scene, e.g., JellO, Campbell's Soup and Coca-Cola have gentled readers for decades. But more and more advertisers are taking the position that an ounce of charm can be worth a pound of pressure...
...ANNOUNCER: Because of this special See It Now report on The Farm Problem, the Johnny Carson Show, sponsored by the makers of JellO, and the Quiz Kids, sponsored by the makers of Anacin, usually presented over many of these stations, will not be seen tonight...
...social scientist, describing and classifying. Author Whitman comes close to being a preacher. She aims to persuade, and she often does. Many of her readers will reach the happy conclusion that the future of the race lies with all the little stinkers who refuse to eat their Jello. stick their tongue out at Grandma and at fate, and tear up all behavior books within reach...
Minghello, a father of ten, reported that he plays on the outside to supplement the money earned at the Jello factory. He has been featured and sole performer. In the band for 20 years...