Word: jello
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Dates: during 1950-1959
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...storage rooms that simulate desert, winter, tropic and arctic climates to test how long products will stand up in each. They have a texturometer that can gauge the chewiness of everything from beefsteak to whipped cream, automatic analyzers that can tell how much gelatin is in a batch of JellO, or what kind of protein is in a piece of meat. The laboratories produced all of the seven new products produced in 1959: butterscotch chips, caramel chips, Buffay (a fortified rice), Instant Yuban (a high-grade coffee), Horizon's Italian Casserole, frozen potato puffs, and Prime...
...there is a hard core of national brands that the private labels have never been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have...
...there on the TV screen was Bing Crosby extolling the virtues of a kitchen crammed with American Gas Association appliances. Other times, other channels, John Wayne, Rock Hudson and even Zsa Zsa Gabor clutched Gillette razors, while Teresa Wright praised Scott Paper. Ever since Jack Benny came on saying "JellO again," radio and TV stars have plugged away at their sponsors' commercials, but never before have so many Hollywood big shots-some of whom otherwise shun TV-been available for commercial spieling...
Leoncio DeLeon (nickname: Jello), 17, born in the Dominican Republic, arrived in the U.S. alone in 1952, quit school to help support his mother, has not seen his father in six years. He used a stick...
...Business School soccer field awaits today's M.I.T. game in deathbed shape. Baked bone-dry and brick-hard by the summer sun, and finally drenched by last weekend's rains, the playing field has congealed during the cool nights into a sort of black meringue jello, which makes footing treacherous and accurate ball control a happy accident...