Word: jello
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...million from U.S. Rubber, Mobil Oil, Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool-Aid. Outwardly, executives managed to keep their cool, if not their Kool-Aid; playing the never-ending game of Madison Avenue statistics, they pointed out that between 1959 and 1964, sixth-ranked Foote, Cone picked up more domestic business than any other...
...president and then chairman of General Foods Corp., a Wall Street lawyer who took over the presidency of small Postum Cereal in 1924 and began an expansion program that resulted five years later in the merger of 15 food companies, continued to develop ever speedier convenience foods (Minute Rice, JellO, Birds Eye) until sales reached $260 million at his retirement in 1941, $1.5 billion last year; of a heart attack; in Greenwich, Conn...
...eleven years that he has held the job, Chairman Charles Greenough Mortimer has led the mothers' march to chipped, chopped, frozen, freeze-dried, premixed, precooked convenience foods. Last week, approaching mandatory retirement at 65, Mortimer turned over the General Foods basket (Maxwell House and Yuban coffees, Post cereals, JellO, Birds Eye, Minute Rice, Tang, Gaines's dog food, etc.) to an aptly named successor. Replacing him as chief: President Chauncey William Wallace Cook, 55, an aggressive, Texas-raised six-footer...
These peanut-butter and jelly ladies are always ready to laugh at a mild quip, even one deprecating the victuals. Only a smile and a nod are usually necessary to win an extra spoonful of peas or more whipped cream for the Jello. Some will go on at great length about the state of their health, or last summer's trip to Europe. Their dauntlessness in the presence of the Mother Superior often springs from seniority. Even the necessity of facing them over rows of cold limp broccoli does not diminish the pleasure of verbal contact with these fine motherly...
...long been aware of the unpleasant presence of Pleasence, and he is remembered by Broadway audiences as the transcendental tramp in The Caretaker. In most of his roles, Pleasence resembles something dragged unwillingly out of a drainpipe. As Dr. Crippen, he contrives to look like something sculptured in grey JellO...