Word: jello
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...there on the TV screen was Bing Crosby extolling the virtues of a kitchen crammed with American Gas Association appliances. Other times, other channels, John Wayne, Rock Hudson and even Zsa Zsa Gabor clutched Gillette razors, while Teresa Wright praised Scott Paper. Ever since Jack Benny came on saying "JellO again," radio and TV stars have plugged away at their sponsors' commercials, but never before have so many Hollywood big shots-some of whom otherwise shun TV-been available for commercial spieling...
Leoncio DeLeon (nickname: Jello), 17, born in the Dominican Republic, arrived in the U.S. alone in 1952, quit school to help support his mother, has not seen his father in six years. He used a stick...
...Business School soccer field awaits today's M.I.T. game in deathbed shape. Baked bone-dry and brick-hard by the summer sun, and finally drenched by last weekend's rains, the playing field has congealed during the cool nights into a sort of black meringue jello, which makes footing treacherous and accurate ball control a happy accident...
...Peter and the Wolf, which Disney dragged out of his attic of past hits for a commercial on its crunchy product. Even Alice in Wonderland got helplessly involved in the selling melee: "Was it the smile on my Cheshire cat," asks Alice, "or the smile on my Jello...
...Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself new on the U.S. scene, e.g., JellO, Campbell's Soup and Coca-Cola have gentled readers for decades. But more and more advertisers are taking the position that an ounce of charm can be worth a pound of pressure...