Word: jello
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...dynamite, "Hold That Ghost" is easily one of the top ticklers of the year. A thousand good gags--they've all stood the test of time--have been thoroughly rehashed and served up with a haunted house and the gaunt Andrews Sisters. This is unadulterated slapstick with Jello Costello as usual getting the slaps. If you've followed the 1941 Laurel and Hardy in their rampage through our armed forces, come back for more of the same comedy--if not, then come to form the Abbott habit...
With the U.S. spending billions for defense, radio last week dedicated a great deal of time and money for tribute. The occasion was the start of the tenth year of big-time broadcasting for silver-haired, jello-jowled Comedian Jack Benny, No.1 U.S. radio entertainer. The tribute, carefully prepared by a hard-working phalanx of publicists, was about the biggest thing of its kind radio had ever seen...
...Charles W. Post, founder of General Foods Corp., was advertising his two products, Grape-Nuts and Postum, as "brain food" and safeguard against "coffee heart." In 1939 General Foods advertised its more than 80 products through 14 radio programs (five of them top-notchers, one, JellO. featuring most-popular Jack Benny, two local New York programs in Yiddish), sold most food in its history...
...radio's first national song craze (I'm Just a Vagabond Lover), first exploited the radio talents of Edgar Bergen & Charlie McCarthy, Alice Faye, Joe Penner, Frances Langford. Its popularity is still impressive, but not so impressive as that of later rival food merchandisers like Jack Benny (JellO) or Bing Crosby (Kraft Music Hall). Last week Standard Brands and Vallée announced an amicable parting of the ways next September 28, within crooning distance of their tenth anniversary. Of his plans, Rudy Vallée characteristically observed: " 'My Time Has Been Your Time...
...People (JellO, Ice Cream Products), which specializes in airing human curios, dug up for the occasion a fluttery visiting Englishwoman, Mrs. Lucille Baring Wilson, introduced as "Miss Lucille Baring of London, England." Said Miss Baring: "I remember when Elizabeth was a little girl ... she had all sorts of pets-dogs, birds, turtles and two little black pigs named Emma and Lucifer...