Word: jells
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Dates: during 1980-1989
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...mind of a child. Cosby made his comedy mark by relating the foibles of his Philadelphia youth on hit albums like 1965's Why Is There Air? In the '70s, he turned Fat Albert into a Saturday cartoon series, and his kiddie- conscious commercials for big-time sponsors like Jell-O helped earn him one of the ad world's highest Q (positive-recognition quotient) ratings, a rank he still holds. In his first solo TV series, he played a high school coach; it ended after only two seasons, in 1971, but by the '80s he got the formula perfectly...
Encasing eggs in such materials as styrofoam, Jell-O, cotton, balloons, and even a dead chicken, a few students succeeded in hitting a bull's-eye five stories down--with their eggs intact...
...Wall Street Journal, who choose the Dow's members, reshuffled the club's roster. Added to the list were McDonald's, the fast-food giant, and Philip Morris, maker of Marlboro. Dropped from the index were American Brands, maker of Lucky Strikes, and General Foods, which produces Jell-O and other food products...
What's in a name? If the name has a familiar ring to it, like Jell-O and Oreo or NyQuil and Clearasil, it can be worth millions of dollars. Companies that sell household products with well-known brand names have become the hottest targets in the latest round of merger wars. Last week two big packaged-goods firms--Richardson-Vicks and Revlon--escaped hostile takeovers, but only by rushing into the arms of other suitors...
...billion and thus avoid a bid from Unilever. Revlon, which markets items ranging from Charlie perfume to Tums antacid tablets, eluded Pantry Pride by accepting a buy-out offer of about $1.7 billion from Forstmann Little. If the deals go through, Richardson-Vicks and Revlon will join General Foods (Jell-O, Maxwell House coffee) and Nabisco (Oreo cookies, Ritz crackers) on the list of consumer-goods titans being taken over this year...