Word: jells
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Dates: during 1980-1989
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...They are using established brand names on new products, a strategy known on Madison Avenue as "brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain brand names," says John Diefenbach, president of Landor Associates, a San Francisco design firm...
...senior Republicans when first proposed by Congressman Jack Kemp of New York and Senator William Roth of Delaware. "Pray God it works," said Pennsylvania's Joe McDade, a G.O.P. moderate who voted for the bill with his fingers crossed. "If this economic plan doesn't jell, where are we going to get the money for anything...
...which Panorama pushed, is also controversial. Doctors note that people who are alive can have a flat EEG, suggesting no brain activity. Moreover, even inanimate matter can appear to have life. A doctor once wired a plate of Jell-O in an intensive care unit and proved it was "alive"; the electrodes picked up impulses from equipment in the room. Says Plum: "EEGS are done more as a reassuring step to doctor and family than because they are any more foolproof than good clinical observation...
...movement. Included are such familiar American Home items as Dristan, Anacin, Chef Boyardee, Wizard air freshener and Woolite, and General Foods' Gravy Train dog food, Kool-Aid, Maxwell House coffee, Birds Eye frozen foods and JellO. (Asks an outraged General Foods executive: "How can anyone consider Jell-O un-American?") In Dayton, the Belmont Church of Christ sent in 200 cards and passed out more than 800 to people in the com munity. "This is a grass-roots type of thing, and it is spreading like a fire," claims Morris Thurman, minister of the College Church of Christ...
...starting role this year, and thought the offensive line has potential, it suffers from the loss of outstanding center Ted Sotir to graduation. The receiver corps was also depleted by commencement, so while Navarro has a few potent weapons, it remains to be seen whether the offense will jell as a unit...