Word: jells
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Dates: during 1990-1999
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Some of the connections may not be so appealing to everyone. Creativity resists even the most creative definitions. "Trying to pin down creativity," as a speaker noted recently at one of the Hallmark card company's regular seminars, "is like trying to nail Jell-O to the wall." When the corporate back is to the wall, however, a wild swing can be the best move. "Desperation is a good motive," says David Luther, senior vice president and corporate director of quality at Corning. "Customers came to us and said if we didn't change, they'd go somewhere else...