Word: jemima
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Dates: during 1980-1989
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...Kelly's Rue du Parc-Royal headquarters, Aunt Jemima rag dolls flop on a Louis Vuitton footlocker. Josephine Baker posters loom over a rainbow coalition of assistants. When Kelly's cousin Michael Thomas, a 345-lb. trucker, came to see the Louvre debut, he brought 20 packages of grits. ("Patrick said, 'If you don't bring no grits, don't come," said Thomas, grinning.) The models really chowed down. "I'm not the Great Black Hope, honey," says Kelly. "But it's like the old song, 'You use what you got to get what you want...
...jokes included: "Who are the two most famous black women in history?....Aunt Jemima and motherfucker," and "Why do Black people small?....so blind people can hate them...
...result is a novel comparative shopping list. General Mills, maker of Wheaties, for example, beats Quaker Oats. Reason: General Mills' "generous and innovative" programs for housing and minority business in Minneapolis. But Quaker Oats' Aunt Jemima pancakes stack up higher than the Downy Flake brand, because Downy's manufacturer, IC Industries, is a defense contractor...
...Guppy, Leah Fish, the Fox sisters, Malcolm Bird-the cast seems to have tumbled from Beatrix Potter's The Tale of Jemima Puddle-Duck. But the people were real, and their adventures are far more peculiar than any mere fable of talking animals and irate farmers...
...when White Rock switched from paintings and started using photographs of a real, filmily clad woman in some promotional materials. Betty Crocker, the imaginary supercook at General Mills, has had five facelifts since 1936 to make her look younger and trendier. Careful observers may have noticed that Aunt Jemima seems to have joined Weight Watchers in recent years...