Word: jennesse
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In the low-growth and ultracompetitive world of packaged foods, maintaining an empire can be just as difficult as building one. In 1999, Kellogg Co., the $9 billion behemoth that makes Frosted Flakes and Froot Loops--plus other consumables like Pop-Tarts, Nutri-Grain bars and Eggo waffles--lost its...
At first glance, Jenness is an odd choice. He is a career adman who worked for decades at Leo Burnett before opening his own consulting firm. But delve a little deeper, and Jenness starts to look a lot like a Kellogg man in disguise--and we're not just talking...
In 2000, Gutierrez asked Jenness to join the Kellogg board, where he became one of the more vocal advocates of the turnaround strategy. Kellogg had been suffering at the hands of consumers who were flocking to cheaper cereals--or finding other things to eat altogether. The company's initial reaction...
Going forward, Jenness will need to retain key players like COO David Mackay who were passed over for the top job. And then there is the challenge of anticipating Americans' fickle eating habits. Jenness was in the boardroom for Kellogg's reaction to the low-carb craze--cereals with a...
Jenness says that as the investigation begins, fire officials will interview MIT students to develop an accurate picture of Monday night's events.