Word: jerclaydon
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Dates: during 1950-1959
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...Reader's Digest (circ. 15 million) is the world's biggest monthly, Owner-Editor De Witt Wallace still answers his own phone, edits most of the magazine's stories, and writes most of his own letters longhand. Last November, Editor Wallace sent off a letter to "Jerclaydon, Inc.," a company so obscure that he could not even learn the names of its officers. Wallace simply addressed the letter: "President...
...Digest, which periodically runs "Consumer Reports" telling its readers about promising new products, had run across Jerclaydon's Glamorene, a new kind of rug cleaner. Before it recommended the product, the Digest, as it does with all new products, had it tested by Stamford's (Conn.) York Research Corp. Wallace gave Jerclaydon the results: ". . . after more than a thousand tests on over 100 rug-cleaning products the laboratory reported: 'Best rug-cleaning compound for home use we have found. Best on-location cleaner for institutional use.'" Adding that the Digest was preparing a three-page article...
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