Word: jersey
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Dates: during 1930-1939
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First big account was Certo, for General Foods Corp. Knowing nothing about gelatin products, Partner Benton went to New Jersey, Partner Bowles to Connecticut, ringing doorbells for four months, asking housewives questions until they had 533 typewritten pages of data for their campaign. General Foods gave the young firm a terrific boost when it handed Salesman Benton six big food accounts on his birthday in 1932, still entrusts it with a handsome slice of its $10,000,000 annual advertising budget. One of Benton & Bowles's smartest stunts was to cash in on 1933 Repeal sentiment for Adolf Gobel...
Perplexed at first, the Colonel flung down his napkin, rushed to the telephone, then to the radio, heard New Jersey's Senator Edge nominated, then the roll call all for himself. "It was unanimous, think of that!" he cried as he retired to an upstairs room to see the Press, telephone some more and try, unsuccessfully, to eat his lunch...
Among the first U. S. preparatory schools to divide its students into houses like those of Britain's public schools was Lawrenceville (New Jersey) which launched a "House Plan" in 1883 under its famed headmaster, James Cameron MacKenzie. So successful were the intimate residential houses that Lawrenceville sprouted from a small academy into one of the nation's most popular boarding schools, now educates some 550 boys from all over the U. S. Its atmosphere is sporty, informal, distinct from the inbred smallness of such schools as Groton and from the democratic bigness of Exeter and Andover. Last...
...other sons, who passed them on to Seth Thomas III and finally to Seth Thomas IV. The Thomases stuck to quality products, but their line broadened to include nearly everything from delicate chronometers to the world's biggest clock, installed in 1924 in Colgate-Palmolive-Peet's Jersey City plant for the benefit of commuters across the Hudson River. Seth Thomas IV was president of his family concern from 1915 until the merger, when he became GTI's board chairman. He sired two daughters but no sons. After his death in 1932 the clock industry was without...
This sage comment on "What It Takes To Win" was contributed to the program of the 40th U. S. Open tournament by famed Robert Tyre Jones Jr., present at New Jersey's Baltusrol Golf Club last week as a spectator. If, sitting in the locker room after he had finished playing, he had chanced to read it, Golfer Harry Cooper of Chicago might have felt reassured. Cooper had just posted not 287 but 284. This was the best score ever made in the Open, two strokes better than the record made by Chick Evans at Minikahda in 1916. only...