Word: jersey
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Dates: during 1960-1969
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...real Suez, closed by war, gave Esso Europe its own shakedown cruise. With Europe cut off from much of its Middle East oil, other sources had to be located rapidly. Campbell diverted Jersey tankers at sea and chartered others, kept the region fueled with a pipeline of ships bringing oil from the Western Hemisphere. At one point Esso's Fawley, England, refinery was handling a mid-American grade of oil called Rocky Mountain Sour that had never before been seen in Europe...
...Suez & Small. Esso Europe's domain and responsibility include 24 refineries, pipelines stretching 3,000 miles, and research laboratories in Britain, Germany, France, Italy and Belgium. So diverse is Jersey that the European company even supervises a nine-acre miniature world near Grenoble, France. There Esso sea captains learn how to handle supertankers that will soon reach 800,000 tons in size by steering 15-ton models around waterways, including a replica of one of the bad bends of the Suez Canal...
Daring to Be Different. Innovations like Esso Europe fascinate Jersey executives because Haider, as a 38-year veteran of a longtime conservative company, might have been expected to go by the well-thumbed company book. But in the course of his career, Haider has often dared to be different; living in an Oklahoma oil camp in the 1930s, he was the only employee who stubbornly refused to cut his lawn at company orders, and was nearly fired...
Haider was born on a North Dakota wheat farm, moved with his family to California as a teenager. He got his chemical-engineering degree at Stanford University ('27), before long was working for a Jersey affiliate called Carter Oil, where one of his early laboratory assignments was to check the quality of helium gas for use in dirigibles. Jersey prefers that its men not put down roots, and Iron Mike never really has. He bounced around the Southwest, moved from New York to Florida to Canada, where in 1947, as Imperial Oil's production boss, he brought...
...Chairman Roger Blough, another buff. On business trips, he likes to get up a Cajun card game known as Bouree, a variety of pitch in which pots get increasingly more costly. He seldom loses at Bouree, but he can afford it if he does. For running its global empire, Jersey Standard last year paid him $395,833 in salary and bonuses. He is a devoted family man, but he is so anxious to keep his personal life out of the public eye that he does not even list his wife and daughter...