Word: jersey
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...surroundings are a little different. Hendricks runs onto the field for daytime doubleheaders now, wearing a turtleneck under his jersey. Last season down in Princeton, he even played a game in snow...
...hottest marketer of clothing for urban black teens--and their eager imitators among suburban kids and dads of all races. Flip on MTV, Black Entertainment Television or an ESPN postgame press conference, and you're bound to see rapper Nelly in a bright orange Spirits of St. Louis jersey (the basketball team folded in 1976) or Tampa Bay Buccaneers football star Warren Sapp in a Kelly green, early 1980s Philadelphia Eagles getup. (Sapp wore a series of M&N throwbacks--which retail for $250 to $470--throughout Super Bowl week.) Lebron James, the nation's top high school basketball player...
What's the big attraction? "The materials, the colors are just a little different, a little special," says rapper Fabolous, whose album Street Dreams debuted at No. 3 in March and includes a track, Throwback, dedicated to M&N. Fabolous adds, "If I wear a Dr. J jersey at a show in Philly or a Jerry West joint in L.A., I know the crowd will go crazy...
Harley saved his profits to buy classic jerseys from M&N's sole retail store downtown. (The company still has only one store, a popular destination for NBA stars when their teams are playing in Philly. Most of M&N's business involves wholesaling jerseys to 220 retailers around the country.) Back in West Philly, everyone would ask Harley where he got his Hank Aaron jersey, but Harley would not tell. "I loved them so much, I just wanted them as my own," he says. "But just seeing a cat's reaction, I knew this could really catch...
...suddenly had a face: a charming, energetic, unassuming African American whom the stars could trust and in whom they could confide. One recent afternoon, Indiana Pacers All-Star forward Jermaine O'Neal--who owns 150 throwback jerseys and says acquiring the hottest model is a "competitive sport" among teammates--huddled with Harley in front of the M&N store and pondered not just his wardrobe but his future. He discussed the possibility of playing next year in sunny Miami or with close friend Tracy McGrady in Orlando. "Reuben's just a cool guy, and he delivers what you need...