Word: jersey
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...online catalog company in the lobby of their building, mothers to talk about a new laundry detergent at their kids' little-league games and commuters to play with a new PDA on the train home. Jonathan Ressler, 38, who founded Big Fat (one look at the loud, hulking New Jersey native, he says, and you will know where the name comes from), calls such maneuvers "brand baiting." He adds, "Buzz doesn't happen by accident. This is just real-life product placement...
...Paulie Walnuts"--one of the show's Mob captains--"gets abducted by aliens." There may be another warning sign: merchandising. This fall The Sopranos Family Cookbook, offering Italian recipes and anecdotes from the show's characters, hits bookstores. You can buy plans of Tony and Carmela's New Jersey rococo house and build one for yourself. And coming soon to your grocer: Sopranos gourmet foods, from pizza to marinara sauce (call it the it's-not-TV dinner). Can Sex and the City spermicidal foam be far behind...
...excuse viewers if they're literally hungry for a taste of their favorite New Jersey mobsters. It has been 16 months since the last new episode (a delay, says Chase, caused by cast illnesses and the long shooting schedule necessary to give the show its cinematic look). That's 16 nail-biting months since mobster Tony Soprano (James Gandolfini) had his daughter's ex-boyfriend killed; his wife Carmela (Edie Falco) began studying for her real estate license and worrying about her complicity in her husband's crimes; his psychiatrist, Dr. Melfi (Lorraine Bracco), was recovering from her rape...
Debby is a self-destructive New Jersey barfly who is overlooked by men--even though she is played by, and thus looks like, Uma Thurman. If you buy that, you will buy that Debby has a thick Joisey accent but Mom (Gena Rowlands) does not, that there's a neat pop-psych explanation (Dad abandoned the family) for her low self-esteem and bouts of stress-induced blindness, and that the Garden State really is the stereotyped, Camaros-and-Bruce milieu offered here by director Mira Nair (Monsoon Wedding). In which case, I've got a turnpike I would like...
...brand loyalty too. They rely on members for financial support and figure that they can cultivate future audiences (and future dollars) if they get kids into the habit of listening now. So programmers across the country are creating shows for children. WFMU, which broadcasts in the New York-New Jersey area, offers Greasy Kid Stuff, with the husband-and-wife team Hova Najarian and Belinda Miller as hosts. The show, which airs on Saturday mornings, is directed at children ages 6 to 11 and features an eclectic mix of music that doesn't condescend to kids (its unofficial motto...