Word: jersild
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Dates: during 2000-2009
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Women carry those chirpy mantras with them to college. "They are no longer confined by the stereotypical notions of femininity," says Devon Jersild, a journalist who talked with college-age women for her book Happy Hours: Alcohol in a Woman's Life. "They associate drinking with power, and they think that if they drink like a guy, they will be like a guy." At the University of Colorado at Boulder, where frequent binge drinking among women rose 67% between 1993 and 2000, women routinely brag of matching men in alcohol consumption. Sarah, 21, describes a "keg stand"--two friends suspend...
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