Word: jetta
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Remember when Volkswagen was known for making cheap, dependable and, above all, lovable cars? So does Ann Jones, a Jetta owner from Corona, California. Jones was lured to the Jetta (known as the Bora in Europe) by its stylish looks and solid road handling - easily worth the $18,900 sticker price. But a few months after bringing her new sedan home in 2000, she returned it to the dealership because of a fluid leak. Then a door lock broke. Then a spring popped out of the driver's seat. With 80,000 km on it, her Jetta started to feel...
...decades of slack sales that led it to consider pulling out of North America. What turbocharged sales was the New Beetle, launched in 1998; baby boomers with fond (if pot-hazed) memories of Microbuses and Beetles gravitated to the car, or at least to the dealership, where they saw Jettas and Passats that appealed to their more practical side. Teenage boys and young men turned the Golf gti into a hit on the "tuner" scene. And the New Beetle and Jetta found an adoring audience in young college-educated women. From selling just 49,000 cars...
...summer, Pischetsrieder's worldwide sales and marketing chief, Robert Büchelhofer, resigned under pressure and was replaced with several executives who now each command one brand. Will such moves be enough to lure back customers like Ann Jones? A few weeks ago, she grew fed up with her Jetta and traded it in for a new Honda Accord. It's a testament to VW that she did so grudgingly. "I will miss the Volkswagen style and I was saddened to leave my Jetta," she says. But her Accord provides her with something the Jetta never could: "I have more...
When he turned 16, 16 months ago, Frankie Muniz gave himself a birthday present: he bought the VW Jetta that Vin Diesel drove in The Fast and the Furious. But the Muggsy Bogues-size star of Fox's Malcolm in the Middle has bigger toys in mind. He would like to own the Los Angeles Clippers. Somebody should tell Muniz that's a TV actor's ambition. If he thought himself a true movie star--and he should, having headlined last year's hit Big Fat Liar and the current Agent Cody Banks--he would dream bigger: take over...
...third work, “Interiors”, was perhaps the most fascinating of the night in its integration of various divergent art forms. Choreographer Jetta G. Martin ’05 used segments of music from disparate styles, showcasing artists from John Coltrane to Universal Healing. The collaboration did not end with the music; Martin had free verse poetry recited and an a cappella solo performed on stage as accompaniment for the dancers in a halo of blue light...