Word: jetted
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...Would the fact that each of our almost 4 million subscribers received a personally addressed message on this week's cover raise unwarranted forebodings about how the wondrous technology of personalized printing might infringe on their privacy? Also: in creating our personalized covers we took advantage of the "ink jet" process, which, when combined with "selective binding," permits our magazine (and direct mail) to be aimed at readers with almost intimate accuracy. Our advertisers, in fact, have used this printing capability to send personalized messages to our wide range of subscribers. Might some suspicious types think that our cover artwork...
Fuel prices have run up faster than ever before. After Iraq invaded Kuwait, jet-fuel prices more than doubled, to $1.46 per gal., before settling last week at $1.04. The U.S. airline industry consumes at least 15 billion gallons of jet fuel annually, which means that every 1 cents increase in fuel prices will increase total operating costs by $150 million. The results are devastating. U.S. carriers expect to lose $1.2 billion during the October to December period alone, more than the industry has ever lost in an entire year. Aiming to ride out the crisis, airlines are slashing costs...
...CAPTION: JET FUEL...
Across town earlier in the day, shoppers and tourists stroll along Newbury St. Some carry shopping bags from expensive boutiques; others chatter in colorful dialects of French and Italian. A blonde woman wearing sunglasses gossips with a man clad in a dark black blazer with slicked back, jet-black hair. Both of them live in Back Bay, but are registered to vote back home--in New York City, of course. Politics Back Bay style...
Energy consumers complain, however, that Big Oil has been less moderate in boosting prices of other products. Heating fuel has risen about 45%, to 88 cents per gal. The biggest run-up has occurred in jet fuel, which has zoomed 100%, to $1.40 per gal. "Petroleum producers are reluctant to stick it to the little guy, so I think they are attempting to shift more of the expense to a place where the average consumer won't see it immediately," contends David Messing, a spokesman for Continental Airlines...