Word: jetted
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...jet that Boeing didn't build that averted what could have become one of the worst crash landings in the company's 91-year history--and cleared Boeing to conquer the skies again. In October 2002, executives of the aircraft manufacturer met with a group of global airline representatives at a conference center on the Seattle waterfront. The executives were trying desperately to figure out what to build next to hold off a soaring Airbus. One Boeing boss drew a graph on a whiteboard, the axes being cruising range and passenger numbers. Then he asked the airline representatives to locate...
...plans for a high-speed, high-cost jetliner to embark on a new program, the 7E7--E for efficiency--that has since changed global aviation and airframe manufacturing. Fast-forward five years to the prize: the 787 Dreamliner--a midrange cruiser that has already logged 47 clients for 684 jet orders, worth $114 billion in sales...
That includes sharing the jet's risks by getting more partner manufacturers worldwide to do the heavy lifting and take exposure for the $10 billion project onto their books. Boeing has taken risks with new materials and technologies and fashioned the Dreamliner into something that beleaguered airlines and their passengers might actually enjoy. Analysts say the 787 might be the first plane that passengers actually choose to fly because of new interior amenities, such as more pressurization, more humidity, bigger windows, more room as well as a lower carbon footprint per seat. That hits a sweet spot with airlines when...
...come." The lesson was kicked off by Airbus' announcement of the giant A380 in 2000, when it was still called the A3XX program. Boeing initially parried with plans for the Sonic Cruiser, to travel nearly the speed of sound, or 20% faster than the Mach 0.85 of conventional jets. "It would have been great for North American, European and Asian markets, but it would have entailed higher operating costs and higher fuel burn," says Neidl. Airlines, racked by higher fuel costs, needed relief. So the company changed course to what is now a 20% more fuel-efficient jet (compared...
...fund will not simply project Asian products on Western screens, it will bring to Asian films what Weinstein calls a "Western sensibility." So far the slate includes a live-action film of the fable Mulan; a martial arts team-up of Jackie Chan and Jet Li; and a remake of the 1954 classic, The Seven Samurai, which transplants Kurosawa's besieged Japanese village to the outskirts of Bangkok and recasts the Japanese fighters as mercenary soldiers, three of whom speak English...